Branding Strategies & Marketing Case Study
Wanting to create a new brand identity, which would provide a platform for Mozart Tours & Events to really stand out from their competitors right from the launch.
Sara’s task was to help the CEOs build their own brand from scratch and develop a road map which is as dynamic as their team, as scalable as their services and that truly reflects his revolutionary ideas to really stand out from their competitors right from the launch.
About Mozart Tours & Events
Mozart Tours & Events offers concierge and administrative assistant services, lifestyle experiences and support; and bespoke travel packages to discerning individuals and corporate companies all around the world through an extensive range of membership services.
Brand Strategy
The first step was to rethink Mozart’s brand architecture.The ultimate goal was to develop a clear and effective messaging along with a brand strategy pinpointing Mutable’s market positioning, unique value proposition, and brand story. These sessions aligned the company’s core business values of today with who they want to be tomorrow.
A new Communications strategy was developed to bring the brand to life using beautiful, sophistiicated, aspirational imagery and simple elegant typography. The new visual identity is distinctive, elegant and memorable. The new brand identity was applied to a wide range of print and digital applications includind stationary, promotional materials, e-newsletters and website.
The Brand Roadmap
In order to carry out the new brand strategy, we developed a road map – planning out a clear path to scaling the brand, which drove both internal and external principles.
Through a series of interactive and iterative processes the roadmap took shape in an extensive 6 topics as follows
Brand identity & Messaging
Mozart, « refers to the greatest composer in history”. In a creative lifetime spanning only 30 years but featuring more than 600 works, he redefined the symphony, composed some of the greatest operas ever written and lifted chamber music to new heights of artistic achievement.
As the company wants to redefine the world of event-planning and concierge services, in designing the most sophisticated and memorable social events and VIP services to their clients, it’s important to showcase a certain visual combination of Creativity, Excellence and Luxury linking the logo and the company’s dynamism and vision. Mozart Tours & Events is now ready to make a leap into the future.
This was just the beginning of a fruitful long journey If you want to dive deeper into what we’ve done so far book your free consultation for more !
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