To answer this famous question, here is a definition provided by the Content Marketing Institute, an organization recognized in education, training, research and content marketing :

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

It means that content marketing is the hot new trend in the media world, it is a long-term strategy that focuses on building  a large and engaged audience and developing  meaningful connections with our target audience by giving them high-quality and engaged content that is very relevant to them on a consistent basis.

Today, the content market is saturated by the explosion of digital platforms like websites, social media sites, blogs, and forums, however, companies of all shapes and sizes across all industries are using these platforms to reach their audience.

As it currently stands, 94% of small businesses and 93% of B2B companies are using content marketing as a secret weapon of their marketing strategies.

Moreover, Content Marketing is used to increase Brand Awareness, which is one the most important aspects of marketing campaigns and running a business. In fact, it directly affects the way to keep your brand top of mind with your current & potential audiences, also, it impacts how many customers and clients join the company’s base.